Retailers are always on a hunt for something that can help them connect better with the customers. And, this is the reason why the retail industry has seen such a massive transformation in previous years.
There was a time when retail was solely dependent on marketing activities to grab customers’ attention but, things have changed. Now, the retail industry is dependent more on technology. Marketing is obviously important but, tech-oriented marketing is the future of this industry. To that end, cutting-edge technologies like IoT, big data analytics, and AI are helping retailers in the optimal arrangement of products, which has a massive impact on sales conversion rate.
While technology is shaping the retail sector to such extent, CIOs are often facing a barrage in selecting the right technology strategy as the information about retail technologies and trends are inherently mystic. Unlocking the secret code of this challenge, retail tech solution providers are duly supporting businesses in defining their retail strategy and selecting the right technology use cases and tools to achieve the desired outcomes.
As an effort to help retailers strengthen business capabilities and enable growth in the retail industry, Retail CIO Outlook has compiled a list of ‘Top 10 Retail Tech Solution Providers in Europe – 2019.’ To further substantiate the technological advancement in the retail tech realm, CIOs working in the industry have penned their insights about new innovations, industrial happenings, and their advice to the aspiring CIOs seeking for it.
We present to you Retail CIO Outlook’s, “Top 10 Retail Tech Solution Providers in Europe – 2019.”