Retail is undergoing a massive technological transformation, covering areas such as artificial intelligence and machine learning, virtual reality, and mobile technology. AI allows marketers to mine data about customers via smartphones and browsers and generates insights that will help save millions of dollars. Besides, by combining geolocation with AI, marketers can reach targeted audiences with highly personalized offers, including dynamic pricing and customized promotions.
Digital wallets are driving consumer behavior as they allow consumers to make online payments conveniently and safely without the need for credit cards. Retailers are seeking ways to tie the wallets to loyalty and reward programs to learn more about consumer behavior and spending habits. There is considerable effort to automate the warehouse using smart robotics and advanced computer systems to improve inventory control. Retailers are also able to predict demand better as well as make more informed decisions to improve the store’s bottom line. One of the ways retailers are improving their customer experiences is through extended reality. AR and VR will allow potential customers to not only browse but also try the items they are thinking of buying.
At this juncture, there is a wide variety of solution providers entering the industry with a set of advanced retail tech solution offerings. To help companies navigate through the best-of-breed retail tech solution providers, Retail CIO Outlook has compiled a list of ’Top 10 Retail Tech Solution Providers in Europe– 2020.’ The enlisted organizations offer cutting-edge retail technology solutions that have the potential to reshape the retail industry. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you Retail CIO Outlook’s “Top 10 Retail Tech Solution Providers in Europe – 2020."